About
Hi, I'm DUNJA.
I get an actual thrill from a new tool, a new model release, a new way of solving an old problem. That's not a personality I built for LinkedIn. I love innovation. I love trying things before anyone's sure they'll work. Always have.
I didn't start in AI.
I started in management and finance, then spent years understanding how technology implementations actually succeed or quietly stall inside an organization, long before "AI transformation" was the term everyone used. New systems, new processes, the unglamorous rollout phase nobody puts in the case study. AI turned out to be the most interesting implementation problem I've run into yet. Same fundamentals, higher stakes, faster clock.
That's still where I work today: the gap between "we should use this" and "we actually do, safely, at scale."
I'm building this brand out in the open because I want to bring that enterprise-grade thinking to the people who need it just as much but can't hire a consulting firm to get it: solopreneurs, small business owners, and anyone trying to use AI in practice. Everything I learn, test, or get wrong, I want to share, with no pretending I had it figured out from day one.
Credentials and background
Bocconi University: bachelor's in Management, master's in Finance
Director-level AI implementation experience inside large organizations
Hands-on practitioner across the current AI model/tool landscape (Claude, GPT, Gemini, and the agent/workflow layer built on top)
Based in Belgrade, working with people and businesses internationally