Hi, I'm Dunja.

I didn't start in AI.

I started in management and finance, then spent years understanding how technology implementations actually succeed or quietly stall inside an organization, long before "AI transformation" was the term everyone used. New systems, new processes, the unglamorous rollout phase nobody puts in the case study. AI turned out to be the most interesting implementation problem I've run into yet. Same fundamentals, higher stakes, faster clock.

That's still where I work today: the gap between "we should use this" and "we actually do, safely, at scale."

I'm building this brand out in the open because I love this topic too much to keep it behind a company logo. Everything I learn, test, or get wrong, I want to share. No gatekeeping, no paywalled "insider secrets," no pretending I had it figured out from day one.